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Jan Camenisch

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The Lead User Influence in Online Communities - A Gaming Community Example Jr we investigate the problem ofDiploma Thesis from the year 2007 in the subject Business economics General, grade: 1,3, Free University of Berlin, language: English, abstract: Due to the fast growing importance of the Internet one can observe a significant influence on all parts of the economy. The new Internet economy completely restructures given economic rules, not only because of the new opportunities, also because of the shifting power positions between customer and producer.