Likeable Business: Why Today's Consummers Demand Second Among the 100 artifacts profiled

Among the 100 artifacts profiled are the original 1903 Wright Flyer

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Likeable Business: Why Today's Consummers Demand Second Among the 100 artifacts profiledYou can have a rock solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses